Google Analytics tests are designed to assess a candidate's knowledge and understanding of data presented in Google Analytics.
A Google Analytics test is a measure of a candidate's knowledge of the Google Analytics platform, and their ability to use its features and tools to make data-driven decisions for your business.
The assessment helps to identify candidates with the required proficiency: those that can implement website tracking, navigate the available data, and produce insightful reports to support business strategy.
A strong performance on the Google Analytics tests indicates a candidate has the necessary skills to make the best use of the software based on certain objectives, be that increasing website traffic, retaining visitors, or generating extra conversions.
Google Analytics Test
Google Analytics has become the leading source of information for analysing visitor behaviour on a website. The ability to track website performance in detail allows for evidence-based decisions, greater ROI, and increased business growth.
Our Google Analytics test was designed by platform experts to ensure the right skill set comes under assessment, helping you progress the most promising talent to the next stage of recruitment.
Google Analytics offers a wealth of data. It helps you understand what platforms and activities generate website traffic, how users behave on your site, what online content drives engagement and much more. It's also free, making it a valuable resource for any business.
It can be difficult to find employees that know how to use it to full effect, particularly if you or your hiring or recruitment team are unfamiliar with the platform.
That's where our Google Analytics test comes in handy. It assesses candidates not only on their ability to implement the solution, but how well they're able to collect, organise and interpret relevant data.
Like most technical skills, this is hard to measure without practical evidence. A candidate may claim to have experience in Google Analytics, but unless you see their skills in action, there's no way to be sure.
Administering the Google Analytics test as part of the hiring process solves this problem for you. By comparing test scores, you can objectively select the best applicants for progression, avoiding costly hiring mistakes and saving on any future training expenses.
Whether you already have a Google Analytics strategy in place or are looking to devise one, employees proficient with the platform can help you create better performing websites, plan more effective campaigns, and evaluate digital marketing efforts to ensure the best possible return.
You may choose to appoint a dedicated data analyst, or you may use the Google Analytics test in recruitment for:
Which one of the following can you NOT integrate with Google Analytics?
Search Console
Salesforce
Data Studio
Results for the Google Analytics Test along with other assessments the candidate takes will be compiled to produce a candidate report. The report is automatically generated and available both online and as a downloadable pdf so they can be shared with other team members and employees alike.
In Picked's Google Analytics test, candidates will need to answer a range of questions targeting an intermediate level of knowledge using the software. This includes knowing how to set up data collection and configure views, creating a measurement plan (eg setting up goals), integrating Google Analytics with other marketing tools, as well as analysing reports and using automation (custom alerts, event tagging, etc.)
The test is designed to indicate how well a candidate understands Google Analytics based on a final test score, which can then be compared to the scores of other applicants.
The multiple-choice questions consist of one correct answer and two to four distractors. The distractors are generic mistakes or misconceptions, which makes the test challenging and helps measure a candidate's proficiency more accurately.
During the development process, the test was rigorously analysed to maximise reliability and validity in line with industry best practices. It was created and tested by Google Analytics specialists and psychometric experts, and field-tested with a representative sample of job applicants who have varying Google Analytics experience, just like you might find in a talent pool.
Each test is reviewed by a panel of individuals representing diverse backgrounds to check for any sensitivity, fairness, face validity and accessibility issues. This ensures each candidate has a fair chance of demonstrating their true level of Google Analytics proficiency and feels the test is high quality.
Our software tests are monitored to ensure they are up-to-date and optimised for performance.
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All our Google Analytics tests are written by accredited psychologists and fully validated.
We offer Google Analytics tests for all levels so you can assess all roles within your organisation.
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Simple, easy-to-use candidate comparison reports mean you don’t need to be a psychologist to interpret them.
“We used Picked as part of our Finance Graduate Scheme recruitment and it was just what we needed – really simple to send candidates the link to complete and clear to see how they all compared. And great value for money!”
Ryan Green is a data-driven marketing strategist with 5+ years of marketing experience working with Google Analytics. He has a deep technical understanding of websites and their effects on SEO, usability and conversions. Ryan has a 1st class honours degree in Multimedia Technology and Design, and multiple Google certifications including an advanced Google Analytics certificate.
“Personality profiling allowed us to perform lookalike modelling of our most successful employees and use this as a blueprint for new hires.”
As well as proficiency with the platform itself, other skills required by those using Google Analytics include critical thinking, problem-solving, numerical reasoning, creativity and communication.
Knowledge of other Google data platforms may be helpful, such as Google Search Console, Google AdWords and Google Data Studio.
Google Analytics takes the guesswork out of business decisions. It allows you to set, track and learn from success metrics with ease, promoting business growth based on quantifiable data. As such, if your business doesn't have a specialist in Google Analytics, hiring one may well be a smart move.
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“Focusing on data reduced the subjective decision making from our hiring process and allowed us to reduce bias and make better hiring decisions.”
